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Burl & Sprig
In Your Dreams!
To create packaging for West Michigan Rum’s Burl & Sprig brand, our design team took a journey into the unconscious mind to unlock the imagination and see what dreams are really made of. Inspired by the co-owner’s art background and love of surrealism, we wanted to play with the juxtaposition of dreams and reality. We partnered with artists from all over the world to create one-of-a-kind pieces for each product within the line. We married the surreal artwork with a simple band for branding. A unique wood texture fingerprint brandmark speaks to the uniqueness of dreams as well as each artist leaving their individual mark. The final design is truly what dreams are made of!
“I absolutely love the design and the direction that the brand took. It definitely sets us apart from everyone else. We just went into distribution in July and the feedback on the packaging has been extremely positive. A lot of variables went into finding the right artwork for the bottles and I’m really happy with how it turned out. We’re planning to launch 6 new products and have already begun looking for new art.”