Morton Rub

Great Design to Spice Things Up.

After Studio One Eleven successfully helped launch a custom bottle for Morton Salt’s line of salt grinders, the brand looked to their trusted partner once again to create a unique, premium package for their new Sea Salt Rubs. The designers abandoned traditional spice bottle conventions and created a modern, premium, elegant hourglass shape that differentiates at shelf. The ergonomic package was designed for one-handed usage and easy opening of the stock flip-top closure. The seamless integration of the bottle and cap allows for full-shrink graphics that optimize shelf impact. The result proves that great design is worth its salt.