With their 40th anniversary fast approaching, Fischer & Wieser charged Berlin Packaging’s Studio One Eleven with renewing their flagship line of specialty foods.
Using only the highest quality ingredients, Fischer & Wieser produces a versatile line of gourmet products that are easy to use, yet approachable by the everyday cook.
According to Richard Barkaway, Studio One Eleven’s Creative Director, “We began the process with a deep-dive analysis of the competitive landscape, a client brand audit and an exploration of premium packaging in related categories. Our research revealed a variety of premium cues prevalent in both the gourmet food, wine and spirits categories. Understanding these categories’ vernaculars sparked inspiration for repositioning Fischer & Wieser as a premium gourmet offering.”
Recognizing the need for an exclusive brand mark, the Studio commissioned renowned type designer and calligrapher Horst Mickler. Mickler crafted a hand-lettered script with flourished details. Says Barkaway, “What could be more suitable? The time and effort that went into crafting the brand mark is characteristic of the care that goes into producing such premium gourmet products.”
The end result is a beautiful glass bottle with a fluted shoulder and scripted brand embossment. The two-toned label architecture features an antique marble texture, watermark and a warm, inviting color pallet that accents the sophisticated flavor offering. The shrink band boasts a recurring decorative watermark with an iconic black band.
Fischer & Wieser debuted their new refined look with the Gourmet Reinvented campaign at the 34th Annual Fancy Foods Show in San Francisco in early 2009. The new look was in immediate success with customers, industry professionals and the Fischer & Wieser team. According to Jonathan Pehl, Marketing Director for Fischer & Wieser, “The feedback was overwhelmingly positive! Everyone loved the glass, the packaging, the labels - it was a huge success.” Berlin’s Studio One Eleven and Fischer & Wieser are both looking forward to the full integration of the new look and several new product releases this spring.