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Studio One Eleven leveraged the Dr.Tichenor brand's 'retro hip' personality when we updated Tichenor's visual identity and developed artwork for the newest prodcut in the family, Dr. Tichenor's Antiseptic Gel.

Using the product itself as a 'lens', we back-printed a radiating stripe pattern that adds dynamic motion as it's refracted, catching the eye of passing shoppers.

According to Al LeFevre, VP of G.H. Tichenor, "The final product was even better than the layout projected. The transparent 'see through' tube material, color of the product along with the excellent graphic design created an award winning look to present on store shelves. Thank you for your services and we will be working with you in the future".

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