READ ABOUT 8-IN-1 PREMIUM DOG SHAMPOO
READ ABOUT 8-IN-1 PREMIUM DOG SHAMPOO
Target Stores challenged 8 in 1 to re-brand its "Premium" pet care line to better reflect the values of economical premiumness that the retailer was known for. 8in1 approached Studio One Eleven to develop the structural packaging solutions specifically appropriate to Target's simplified "high-end mass" aesthetic.
Form explorations resulted in 10 solutions, but 8 in 1 brand stewards and retail stakeholders ultimately gravitated toward a form that is gracefully understated. The resulting new custom PET bottle and natural PP dispensing pump do indeed communicate the updated modernity required.
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