This line was entirely redesigned to amplify shelf presence and improve the aesthetic presence of the Weiman brand. The embossed “W” was added to reinforce the Weiman brand equity while unifying the family across several bottle colors and materials.
We increased the height of the bottle to improve shelf presence and provided an much larger label panel, allowing the labels to not only be increased in scale, but also the addition of enhanced graphics and more legible text.
The broad shoulder of the bottle is a unique feature. It conveys the boldness and efficaciousness of the product inside while maintaining elegance and premium-ness… all very much in keeping with Weiman’s positioning.
The gold cap used on the some of the bottles references the gold foil printing on the label. It also reinforces the fact that the Cook Top family, and the Weiman line in general, stand for nothing less than the best quality homecare products available today.
