In the world of hair care products, the name Redmond is legendary. Starting with a single product, The Aussie 3 Minute Miracle conditioner, the Redmond family built one of the largest privately held hair care companies in the US before selling the brand in the late 90’s.
For their foray back into haircare, the Redmonds wanted to make an impact… to create a brand like nothing else on the market today with a package to match. Berlin Packaging’s Minneapolis office swung into action, and Studio One Eleven went to work.
We began with a category analysis of the haircare category, pulling in examples from other categories that exemplified the new brand’s qualities. We then developed a visual branding system using the client-provided name “Renpure” as a foundation. Our explorations centered on the brand’s attributes: purity, freshness and nature and led us to a hand-drawn gestural brandmark. Finally, we developed a fully custom bottle and closure that amplify these attributes… a merging of gentle organic forms that challenged standard manufacturing capabilities.
Were the Studio a traditional design firm, those challenges may have stopped the project. Since the Studio is a division of Berlin Packaging, the US’ largest hybrid packaging supplier, we overcame numerous molding and processing issues as part of our turnkey design, development and supply model… a true win-win for the Redmonds.
