When it comes to design, Bombardier Recreational Products is a tough audience. BRP's talented design team has won numerous international awards and has been recognized by global design organizations such as the Red Dot in Germany and Business Week’s International Design Excellence Awards. It was with this in mind that BRP’s lubricants formulator chose Studio One Eleven to design a new line of containers for BRP’s marine, sled and ATV divisions.
As part of the Studio’s rigorous methodology we scrutinized the end clients’ vehicles to capture the essence of BRP’s aesthetic language, then tested dozens of prototypes to be sure that the chosen solution would provide a controlled glug-free pour… even if the pourer is wearing arctic gloves. The result is a dynamic line of packages that look like they’re in motion on the shelf and two very happy clients!
