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Client Aiken Chemical wanted to decouple their brand from its loss-leader heritage, thus approached Studio One Eleven for a complete structural packaging makeover.

Designed to be very dynamic and have a "moving while sitting still" aesthetic this unique design provides a "next generation" look much improved over the tired shape of the outgoing trigger sprayer bottle. Per the client's requirements, label size and shape provide maximum marketing and branding surface. A comfortable grip area combines with a high-output sprayer make dispensing a pleasure, while glossy black PET serves as the perfect material for communicating the bottle's sensuous automobile-inspired curves.

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