The entire Tavern 750mL product line of cocktail mixers was given a total brand re-fresh through the professional coordination of custom structure and graphic design.
Formerly packaged in unexceptional glass and PET bottle-types, and with its current branding no longer relevant to targeted market growth, the 50 year-old product line engaged in a total overhaul: eliminate glass by moving all its products to a strategic, custom PET structure -- focused on more efficient ergonomic handlability, as well as an up-to-date graphic overhaul.
Tavern wanted to attract an expanded client base, but didn't want to alienate its loyal customers. With an established product and distribution network, the new 6-sku product line meshed the best of the old with the new: graphic reference to the time-honored Tavern brand are seamlessly integrated with contemporary graphics which communicate a confident, established, and appealing offering... true to its history, yet looking to the future.
