Berlin Packaging presented a win-win option to VPX... eliminate the stock outs, denting and cosmetic issues(and perhaps most importantly the high COGS) associated with VPX’s aluminum beverage container. To deliver on this promise Studio One Eleven developed a PET container that would be operationally identical to the aluminum can within 24 hours of getting the call.
According to Jack Owoc, VPX’ CEO and chief scientific officer “By changing the Redline packaging, we have saved millions of dollars.” In fact, while eliminating stockouts and denting, in its first full year the new PET container saved VPX over $1MM in COGS over the outgoing aluminum container. Sales have continued to increase since, and 2008 sales volumes are trending to 175% of prior year.
