Alagio Hair Care wanted to capitalize on a "market gap" for professional hair care products: an offering with a unique capacity and high visibility on shelf. With the help of a "brand-centric" design consultant and in-step business partners, an integrated packaging solution was created to answer this target goal and also appease retaillers' display and shelf restrictions.
The package had footprint, height and capacity requirements mandated by distribution and stocking challenges. And, price point was critical to profit potential; the final manufactured package required structural integrity that would minimize product 'loss' at any stage of the process.
The end result was an elegantly tapered bottle that appears to stand on its own pedestal. Starting as a round at its neck, four subtle radii taper down the length of the 11oz structure, becoming more defined as they "intersect" with a flared base. The rounded top helps ensure accurate product fill and line speed, and the tapering creates an identifiable and ownable package form. The new product line was also extended to include a 2oz serum bottle.
Attentive supervision to screen-printed graphics and a controlled color strategy for bottle and closure matching complete this ambitious, new 18-sku-product offering.
