During a Friday afternoon conversation with Berlin Packaging's team, the client’s CEO offered that he’d always wanted to see a honey package that leveraged the hexagonal shape of a honeycomb… in fact, he had even gone so far as to mock one up in his wood shop, complete with a chunk of dowel rod to simulate a finish stub! Taking the subtle “hint” from his client, Andrew Berlin, our CEO, summoned his product development team.
While the mock up presented a number of manufacturing and logistical challenges, the by then growing audience in the room agreed to engineer a workable solution for the client for his next board meeting. Unfortunately for them, the meeting was in Japan, and the client would be boarding a plane at 9 AM the next morning, a Saturday.
In a marathon overnight session of clay, foam, and CADD models the Studio One Eleven's design team generated a manufacturable, label-able, line-friendly hexagonal inverted package by 7AM. The client boarded the plane with design control drawings and photo realistic visualizations of the new pack.
Upon the client’s return from Japan, the Berlin had qualified supplier options and preliminary costing available for his review and the rest is, as they say, history!
