Responding to consumer and retailer demand for a unique, ownable brand presence, Sergeant's Pet Care recently revamped much of its pet shampoos with the introduction of exciting new packaging.
Studio One Eleven was asked to develop a container for its most premium line of shampoos that would be unique to the pet care category… one that would elevate the Skip-Flea brand above competitors by imparting “human care” visual cues.
The result is a dramatic package that is defined by large, sweeping ribbons and curves that frame the client’s branding with a graceful silhouette. The organic nature of the form and the complexity of the custom neck finish required an exceptional degree of co-ordnation between the Berlin Packaging, its moldmaker, and blowmolder.
