While well-known branded motor oils can regularly be purchased for $3, GReddy, a Japanese manufacturer of high performance automotive aftermarket accessories came to the Studio requesting packaging worthy of its new $13 / quart synthetic oil products.
Because of the high-tech nature of the GReddy brand, stock packaging was simply not an option… a custom package was required to prominently communicate 'performance' in its structural design and its graphic branding. We set out to meet this challenge with a unique shape, a special high-end pearlescent plastic, and visual references to shape equities in existing GReddy aftermarket items.
Functionally, the offset neck facilitates pouring and insures that all of the expensive product is dispensed. In a final personalization touch we imparted the distinctive shape of the GReddy oil filler cap into a circular medallion.
