The customer was looking to relaunch the neglected Pampers Kandoo brand, and came to our team with the charter to design and launch a range of bodywash, shampoo, hand soap and hand sanitizer packages that reinforced the brand attributes of "enabling play". The Kandoo brand targets young children who are learning to enjoy independence.
Our team met with mothers and kids to understand how and where they use these product types. We uncovered the need for a hand sanitizer package to travel in the car, and the often unreachable and unstable locations for hand soap and bath products on sink or tub ledges. The "Corner Buddy" package meets these consumer needs by fitting snugly in the tub or sink corner and car cup holder. The development process included hand and CAD sculpting for the lifelike Kandoo frog character features, and results in a unique package that makes staying clean fun and safe for young kids.
The National Assn of Container Distributors (NACD) has announced Berlin Packaging as winner of the prestigious Bernard M. Seid "Best of Show" award for 2011 for the Kandoo Corner Buddy package from Nehemiah Manufacturing Co.
The annual NACD Packaging Awards program recognizes the most innovative packages released during the previous year. The competition featured 117 innovative entries within seven categories.
