As a leader in laundry care products, oneCare is poised to bring a variety of world-class brands and products to the fabric care market. Familiar with the benefits of innovation and smart design, oneCare partnered with Studio One Eleven and Berlin Packaging to package their new Dryel 3-IN-1 Touch Up Spray.
‘Service Alternative’ product launches have spurred growth among companies competing in the “DIY Laundry” category. With the high costs, harsh chemicals, and savvy consumers watching their budgets, opportunities are abound for self-reliant alternatives to dry cleaning, such as, Dryel 3-in-1 Touch-Up Spray.
During our research, Studio One Eleven examined several market research reports, conducted informal user studies, and gathered competitive product samples. We quickly found it was imperative that the new look of Dryel be prominent and functional, yet, identifiable within the larger laundry segment. Being in the newer sub-set of fabric ‘re-fresh’ products, our design team took visual cues from laundry, air care and ‘natural’ product segments to conceptualize a variety of design solutions appropriate for Dryel.
Under critical timelines, Studio One Eleven and oneCare worked closely together to ensure that Dryel’s new look would be on-target, on-time, and on-spec. The resulting package features a subtle curve down the neck allowing for a more natural grip while the base features a jutted, contoured label surface. The fine misting trigger sprayer is always primed and offers maximum product performance. Overall, organic forms and subtle details give this package a distinctive style with a ‘soft’ and ‘fresh’ impression.
